‘Designer Vagina’ Surgery on the Rise

In 2014, there was a 49% increase in labiaplasty procedures in the United States, according to the American Society for Aesthetic Plastic Surgery. At the Firouz Institute of Aesthetic and Plastic Surgery, we have continued to see an upward trend in labiaplasty procedures. So why is ‘designer vagina’ surgery increasing so quickly in popularity? Some are linking it to the current fashion trend of leggings and tight athletic wear that more women are wearing on a daily basis, and the image-centric social media platforms, of course. Additionally, plastic surgery, in general, is becoming more and more a normal part of our culture, so things that were “taboo” to talk about in the past (like vaginal rejuvenation surgery) are becoming more common.

What is designer vagina surgery?

Designer vagina surgery (or vaginal rejuvenation surgery) can be a combination of procedures that tighten the vagina and reshape the labia. The results of vaginal rejuvenation can increase self-confidence and comfort for women who are seeking to recontour after childbirth, significant weight loss, or aging, or are simply unhappy with the appearance and/or associated discomfort of their labia.

Reasons for undergoing vaginal rejuvenation surgery

  • You experience pain or soreness with sexual activity or bike riding.
  • The contours of your vaginal structure have lost their shape or stretched over time.
  • Your labia are lax and the tissues are sagging.
  • After vaginal births you have reduced sensation during intercourse.
  • Unhappy with how you look in yoga pants or swimwear.
  • You desire a more visually appealing labia.

Ultimately, if you are uncomfortable or have a lack of self-confidence because of how your vagina looks or feels, vaginal rejuvenation might be the perfect procedure for you. To learn more, please call our office at 310-274-4321!

What can you expect from vaginal rejuvenation?

Dr. Firouz specializes in surgical vaginal rejuvenation procedures. There are many different things that can be accomplished with surgery, including:

  • Reduction or augmentation of labia majora (outer lips)
  • Reduction of the labia minora (inner lips)
  • Clitoral hood remodeling
  • Mons pubis reduction

During an in-person consultation with Dr. Firouz, he will first ask you to explain to him what part of your vagina or labia are bothering you and what your surgical goals are. Once he has a thorough understanding of what you are looking for and examines you, he will recommend the best treatment plan for you to achieve your goals. He will also explain in great detail how he will perform the surgery so you know exactly what to expect.
Dr. Firouz is a specialist in vaginal rejuvenation procedures and uses the most minimally invasive surgical techniques to provide his patients with beautiful results, alongside a quicker recovery.

What results can you expect after vaginal rejuvenation?

When our patients see the final results of their vaginal rejuvenation surgery, they are so happy! Every vaginal rejuvenation surgery Dr. Firouz performs is tailored to the specific needs and concerns of the patient. It is his number one priority to make sure he gives you the results you desire. After vaginal rejuvenation, you can expect the following:

  • Your vagina and surrounding muscles return to nearly the same tightness you had in your younger years or before pregnancy.
  • Recontoured and reshaped labia may give your self-confidence a boost.
  • Tight clothing, such as yoga and workout pants, swimwear, or panties, fit better and more comfortably.


Immediately after the surgery, you can expect to experience some bruising and swelling, as well as some minor discomfort that can be managed with pain medication. Dr. Firouz generally recommends patients stay home from work and rest for about 1 week following the surgery. During your pre-op appointment, you will receive detailed instructions on how to care for yourself following your vaginal rejuvenation surgery. If you have any questions at any point about the recovery process, do not hesitate to call our office at 310.274.4321.

Schedule Your Vaginal Rejuvenation Consultation Today!

No matter your reason for wanting vaginal rejuvenation surgery, you deserve to feel confident with your appearance! At the Firouz Institute of Aesthetic & Plastic Surgery, our entire team is here to help make sure you have the best surgical experience possible. Give us a call today to set up your customized vaginal rejuvenation consultation with Dr. Firouz – 310.274.4321!